Journal

SOUR Hosted Panel “What Does Circularity Mean To You?”, as Part of Wastebuild 365 - It's Time For Action Digital Event Series

September 3, 2020
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While the novel COVID-19 pandemic lingers on, we have been given the unique opportunity to redesign our economy, industries, and production, in order to build back better. We have to actively rethink our linear processes, and transform these into circular ones - not only for those working in the construction sector, but for anyone who is creating a physical end product.

Empowering and speeding up the change towards a circular economy through education and collaboration is the main principle of WasteBuild, the first international conference fully dedicated to circularity, regenerative solutions and reusable materials. After its first event in 2019 in Amsterdam, which brought together 2000+ international built environment professionals, the second conference is scheduled in March 2021 at the NDSM Werf in Amsterdam.

Since it is the aim of WasteBuild to support an international community of circular built environment innovators throughout the year, rather than just for two days in Amsterdam, they initiated a virtual event series. The digital event, under the title WasteBuild 365 - It’s Time For Action took place on September 17. Designed to help kick-start construction’s circular recovery out of lockdown by sharing inspirational content and creating a forum where the industry can share, talk, listen and most importantly meet new contacts, WasteBuild 365 complements the physical events and provides a unique opportunity NOW to re-start those new business conversations that have all-but dried up during lock-down. The event included panel discussions, break-out sessions, dedicated networking throughout and an exhibition of the most innovative suppliers.

The panel hosted by SOUR - titled “What Does Circularity Mean To You?” took place with Tiffany Threadgould, GVP Design and Engineering at TerraCycle, and Carolina Álvarez-Ossorio, Head of Marketing & Communications at Ecoalf. Other sessions included speakers from Royal Schiphol Group and Ecor and many more.

Listen to the conversation on SOUR’s What’s Wrong With:The Podcast!

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