The enormous and underserved market for people with disabilities is ripe for innovation and disruption. Inclusive design puts usability by the largest number of people — including those with disabilities — at the very heart of the creative process. WPP is a world leader in working with global brands to make the products we use every day more accessible, and has partnered with NVIDIA and New York University to simulate grip and mobility in real time to allow design concepts to be tested virtually in a faster and more iterative way. 3D printing, and testing prototypes within the disability community, remain fundamental, but advanced soft-body and joint physics in Omniverse allow for truly groundbreaking new workflows in product design.
Perry Nightingale, SVP, Creative AI, WPP
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