Under the Made in NYC initiative, SOUR (formerly known as Eray/Carbajo) has received a grant to help manufacturers, prototyping firms and designers of NYC. In collaboration with Pratt Center for Community Development and Brooklyn Navy Yards, SOUR will be providing workshops on how to do creative collaborations to create marketing opportunities. The workshops will go through March 11- May 20th, in Brooklyn Navy Yards.
Following up on an introduction to the topic, the workshops will analyze businesses to realize, plan, and execute a collaborative marketing concept to broaden audience, strengthen branding, and create opportunities for more revenue. The workshops came to life as a product of SOUR method of marketing efforts, always collaborating to create, compete and cover new grounds.