Dion Hughes is the Founder and Creative Director of Persuasion Arts & Sciences and the Co-founder of HiBAR Inc. After a long career as a creative director at some of the world’s top ad agencies, Dion founded creative brand consultancy Persuasion Arts & Sciences, using creativity to help grow businesses such as Apple, Best Buy, and Lowe’s. In 2018, he applied his problem-solving skills to a challenge of a different kind – plastic waste. The company he co-founded, HiBAR, is a fast-growing brand of salon-quality shampoos and conditioners. HiBar was honored in the 2019 Fast Company Innovation by Design Awards. Dion is a multiple Adweek All-Star Creative, has dozens of Effie awards for marketing effectiveness, and was featured in the NYTimes bestseller Decisive, by Chip and Dan Heath.